Gooddays

MAY 2024            Since I don’t have a lot of field experience or conducted any other projects than school projects, I decided to use fictional branding briefings by @brand.brief on Instagram.

I crafted this skincare line by highlighting the owner’s passion for surfing and Cape Town's unique elements. I designed a logo with a cool surfer vibe, using oceanic elements and laid-back fonts in blues and sandy tones. I created sleek packaging for the sunscreen, after-sun lotion, UV-lip balm, and sea salt spray, emphasizing local sea salt and natural ingredients. I developed beach-themed social media graphics and product photos to reinforce the surfing lifestyle and Cape Town connection.