Gaia
APRIL 2024 Halfway through my fourth semester, two classmates and I created Gaia. We based our brand on a consumer report, which I made in a previous assignment.
This project taught me the importance of consistent visual identity and brand messaging across all platforms. It also provides hands-on experience in defining and communicating a brand's core values, style guidelines, and target audience effectively.
The concept:
Gaia provides women with wardrobe essentials that seamlessly transition from minimalist chic by day to head-turning celebrations by night. The brand is tailored for the sophisticated party girl who craves a unique look every weekend. Whether it's drinks at a local cafe or dancing until dawn at an intimate studio party, Gaia's timeless yet customizable basics and jewels ensure you stand out with style and confidence.
