Gaia 

JUNE 2024            Halfway through my fourth semester, four classmates and I created Gaia, a fashion brand tailored for the sophisticated party girl who craves a new and unique look every weekend. Based on a consumer report I had developed earlier, I crafted a brand book that defined Gaia’s visual identity, tone of voice, core values, and target audience.

From there, we brought the brand to life through a full campaign with a photoshoot, campaign video and a customer journey, communication, and marketing plan. Every touchpoint was designed to reflect Gaia’s essence: wardrobe essentials transitioning from minimalist chic by day to head-turning glamour by night.

This project taught me how to bring a brand to life strategically and visually. I gained hands-on experience in creating cohesive storytelling across platforms, aligning visuals with messaging, and developing a brand experience that feels both intentional and impactful.