MARCH 2024        At the start of my fourth semester, I made this consumer report. I did a lot of field research on these consumers.
I conducted multiple interviews, and I took pictures of over 30 people. I analyzed this information and created a somewhat stereotyped persona board. 
Creating a consumer report taught me how to analyze market trends and consumer behavior to make data-driven decisions. It also helped my skills in gathering and interpreting data, providing valuable insights to shape effective marketing and branding strategies.

The concept:
This consumer is a female Amsterdam student between the ages of 17-25 and is very impulsive, especially when it comes to shopping. She prefers to store at Zara, H&M, and Cos and likes to go out on weekends. Partying, socializing, and enjoying life are very important to this fashionista. Therefore, she works to live and does not live to work.