Wrangler brand report

OCTOBER 2023        At the beginning of my third semester, I completely researched and analyzed the jeans brand Wrangler. I used this to make a brand report.
I did a lot of desk research, as well as field research. I visited the store multiple times and interviewed employees. This research even led me to work at the Wrangler/Lee duobrand store in Amsterdam.

Creating a jeans brand report taught me to assess a brand's market position, design elements, and consumer appeal. It also enhanced my ability to identify key trends, competitive strengths, and opportunities for brand growth within the denim industry.