Bon Appétit

MAY 2024            Since I don’t have a lot of field experience or conducted any other projects than school projects, I decided to use fictional branding briefings by @brand.brief on Instagram. 

The essence of Bon Appétit, founded by two food lovers in Paris, guided my creative process. I designed a logo that captures the essence of French culinary tradition, incorporating playful typography and subtle gastronomic elements to reflect the sophistication and warmth of French cuisine. Variants were created to ensure versatility across different media.
The recipe cards are designed to be both beautiful and functional, making the cooking process enjoyable and inspiring for users.